How to Get High-Quality Sales Leads for Your IT Company (MoreMeetings’ Proven Methods)

How to Get High-Quality Sales Leads for Your IT Company MoreMeetings' Proven Methods

The hard truth about IT Lead generation – “Dear CIO” emails get deleted. Cold calls go unanswered. And that “perfect lead” you spent months nurturing? They just signed with your competitor. In IT sales, the stakes are higher: Complex solutions require educating buyers Multiple stakeholders slow down decisions 93% of IT buyers research vendors before […]

How to Create an Ideal Client Profile

How to Create an Ideal Client Profile

An ideal customer profile (ICP) brings together sales and marketing efforts towards the most valuable accounts, aiming to turn them into customers. The committee for B2B software purchases and renewals consists of roughly five decision-makers collaborating to reach an agreement. However, numerous marketing leaders concentrate primarily on specific customer personas, utilizing B2C strategies in a […]