How to Differentiate Cold, Warm, and Hot Leads: A Practical Guide (with Examples & Scoring Tips)
Is your sales team spending hours chasing the wrong leads that don’t buy? Misclassifying leads is a real issue. It frustrates your team and drains your revenue. The result? Cold leads ghost you, warm leads get ignored, and hot leads slip through the cracks. But here’s the good news: It doesn’t have to be […]
How to Create an Ideal Client Profile
An ideal customer profile (ICP) brings together sales and marketing efforts towards the most valuable accounts, aiming to turn them into customers. The committee for B2B software purchases and renewals consists of roughly five decision-makers collaborating to reach an agreement. However, numerous marketing leaders concentrate primarily on specific customer personas, utilizing B2C strategies in a […]
10 Reasons Your Sales Team Hates Cold Calling (And How to Fix It)
Your sales professionals think, “Gosh, I hate cold calling”. And that’s understandable. Cold calling’s tough—we get it. If you’re in sales, you’ve probably felt that pit in your stomach before picking up the phone. But why do so many people dread it? Let’s break it down (and fix what’s broken). 1. Your Sales Reps Sound […]
Pay Per Appointment Lead Generation: Get Qualified Leads & Predictable ROI
Want more quality leads for your business? Pay per appointment lead generation might be the solution you need. This model allows companies to only pay for leads that result in scheduled appointments, saving money and increasing the chances of converting leads into customers. With pay per appointment lead generation, you work with companies that commit […]
How to Shorten B2B Sales Cycle: Tips for Faster Deals
In the IT sector, an extended sales cycle feels like a never-ending race, and it’s a significant obstacle to growth. Why does it matter? Every day a deal stays open, you could be losing it to your competitor. Plus, it lowers the morale of your sales team. To make things worse, getting a prospect from […]
Effective Appointment Setting Scripts: The Ultimate Guide to IT Sales Success in 2025
Picture this: 90 days of persistence, 13.5 dials on average, just to lock in that one golden appointment for your IT crew. Sound familiar? Are you tired of the grind? Do you need an effective appointment setting script? As a B2B appointment setting company, MoreMeetings, with 22 years of battle-tested experience, we’ve seen the appointment-setting […]
Secure Sales Meetings Over the Phone: Tips for Success
When it comes to securing sales meetings, the initial contact with potential clients is crucial. Your goal is to set up an appointment where your sales or account executives can discuss your offerings in detail. This begins with capturing the interest of your prospects, often achieved through effective prospecting calls. These calls allow you […]
How to Find Decision Makers
When it comes to sales, relying solely on referrals can limit your reach and potential. While word-of-mouth recommendations have value, broadening your approach opens doors to countless opportunities. By stepping beyond the comfort zone of referrals, you can discover many potential contacts to enrich your sales pipeline. Finding decision-makers is crucial in this endeavor. A […]
Integrate Appointment Setting Services into Your Sales Process and Boost Your Sales
Creating a list, making cold calls, and sending emails, right? Is creating an appointment setting process really that easy? Although it may seem simple at first glance to set up an appointment setting procedure, it is anything but simple. Many people mistakenly believe that once the process is in place, everything will run smoothly. However, […]
10X Your Appointment Setting: The Ultimate Guide to Effective Follow-Up Strategies
The definitive manual to efficient follow-up techniques is called 10X Your Appointment Setting. You’re not alone if you find it difficult to convince potential clients to agree to a meeting or if you have trouble setting up appointments with them. Although making appointments can be intimidating, they are a necessary step in developing relationships and […]